Premium electrolytes crafted from the finest domestic and international ingredients. Zero sugar, nothing artificial. Zero junk, all performance.
🇺🇸 Proudly made in the USA
The opportunity
Mexico has the strongest electrolyte culture in North America. Premium, zero-added-sugar hydration is its next chapter — and Salinity was built for it.
Salinity Overview
Salinity is a premium sea-salt hydration brand: an electrolyte + vitamin mix crafted from the finest domestic and international ingredients. Zero junk, all performance — hydration you actually feel, without the noise.
Every scoop delivers a full-spectrum formula built around Pink Himalayan salt, balanced electrolytes, coconut water powder, and a complete daily vitamin mix — with no added sugar and nothing artificial.
Zero junk. All performance.
Most hydration products choose between taste and substance. Salinity refuses to. A 14.1 g scoop dissolves quickly without clumping and delivers one of the most complete electrolyte profiles in the category.
+ full daily vitamin mix: A, C, D3, E, K1, K2, B1, B2, B3, B5, B6, B7, B9, B12 · zinc, selenium, copper, manganese, chromium, molybdenum
Current Lineup
The bright, zesty refreshment of Citrus Salinity™ — an invigorating blend that combines the crisp taste of natural citrus with powerful, balanced electrolytes.
Market Fit
The premium electrolyte set competes on formula and shelf presence. Salinity leads on both — with functional ingredients no major competitor in the set currently offers.
| Attribute |
|
LMNT | Electrolit | Gatorlyte | Waterboy |
|---|---|---|---|---|---|
| Zero added sugar | 0g | ✓ | ✗ | ✗ | ✓ |
| No artificial sweeteners | ✓ | ✓ | ✗ | ✗ | ✓ |
| No artificial colors | ✓ | ✓ | — | ✗ | ✓ |
| 15 vitamins & minerals | ✓ | ✗ | — | — | — |
| L-Citrulline | 5,000 mg | ✗ | ✗ | ✗ | ✗ |
| Taurine | 750 mg | ✗ | ✗ | ✗ | ✗ |
| Coconut water powder | 500 mg | ✗ | ✗ | ✗ | — |
| Vitamin K2 + D3 | ✓ | ✗ | ✗ | ✗ | ✗ |
| Sodium per serving | 700 mgPink Himalayan | 1,000 mg | — | — | — |
Comparison based on publicly available competitor label information as of July 2026. Verify all rows against current labels before external distribution. ✗ = not listed on label · — = varies by SKU / to be verified.
Supply Operations
Salinity is produced and fulfilled in the United States, with operations positioned to serve cross-border retail distribution into Mexico efficiently.
Flavor Lab
Concept flavors developed for [Partner Name] — rooted in Mexico's most beloved flavor traditions, elevated by Salinity's clean, high-potency formula.
Tamarindo
“Iconic Mexican flavor”
One of the most iconic and beloved Mexican flavors — deeply cultural, widely recognized, and currently underrepresented in the premium electrolyte space. Most existing sueros stick to basic fruit flavors. Tamarind gives [Partner] a distinctive, authentic option that feels truly Mexican while still being refreshing and commercial.
Jamaica
“Classic agua fresca”
A classic flavor with existing presence in the Mexican market — including house-brand products. Salinity elevates it with a cleaner, higher-potency formula: no added sugar, plus functional ingredients. Familiar to Mexican consumers, while offering a clear upgrade over traditional sugary versions.
Sandía con Chile
“A classic Mexican twist”
Builds directly on our existing Watermelon flavor. Combines a classic Mexican street-style twist — chile + lime. Refreshing, distinctive, and culturally relevant.
Piña Colada
“A fun tropical crossover”
Smooth, tropical, and a highly approachable flavor. Strong crossover appeal for both Mexican and U.S. consumers.
Pepino con Limón
“Ultra-refreshing & clean”
Extremely refreshing and authentically Mexican. Clean, light, and differentiated from the chile-fruit flavors.
Mora con Hierbabuena
“Fresh, herbal, sophisticated”
Fresh and sophisticated. Matches popular Mexican herbal-fruit profiles while feeling premium.
Mangonada
“Sweet, tangy, lightly spicy & salty”
Classic Mexican street-drink flavor. Highly recognizable and culturally specific without overlapping Sandía con Chile.
Choose the concepts you'd like to explore — we'll include them in the conversation.
Next Steps
Tell us about your timeline, categories, and goals. Our team will follow up with samples, wholesale details, and a launch plan tailored to [Partner Name].
